Our story

 

It’s time for THE GOOD SHIRT

 

Probably by now you have somewhere heard that fashion has a dirty little secret or two when it comes to ethical and sustainable conduct. According to the UN the fashion industry produces more CO2 than all international flights and maritime shipping combined and is the second biggest polluter of drinking water.

 

We at Faros Linen, do not want to dive too much into the wrongdoings of fashion but much rather offer a good alternative for those who care about comfort, style and sustainability.

 

That's how we came up with THE GOOD SHIRT - feel good, look good and do good.

Our good shirts are made from the finest European Linen because to us that's the only fibre that combines natural elegance with sustainability and comfort. 

 

Feel good

 

The first time you're wearing a fine linen shirt will leave you with an airy and light feeling. 

Even when temperatures soar, you'll feel as if you're not really able to sweat anymore due to fine linen's natural cooling effect. There's a reason why fine linen has been the preferred fabrics around the Mediterranean by nobles ranging from the Ancient Egyptian Pharaos, Ancient Greek Kings and Democrats, Roman Emperors or French Kings.

Whether you're living in hot climates or just vacationing THE GOOD SHIRT will make you feel good - really good actually but we don't want to brag. 

 

Feel good - The Good Shirt


Feeling good is a promise and if it doesn't meet your high expectations we offer free returns.

 

Due to fine linen's antistatic and antibacterial properties the shirts are easy care, can be worn for several days in a row without bad odors and don't require ironing. This sounds like marketing, but it's actually true and we dare you to try it.

 

 

Look good

 

There is one thing required for THE GOOD SHIRT to shine - be natural.

Whether you're invited to a wedding and combine it with a (linen) suit, or you wear it for work (unless you're an old industry kind of working type), you're heading to the beach and wear it with shorts, you're going for a rooftop party, you're out for a safari or a beach club on Mykonos - it'll always look good. 

 

We call it the Smart Natural look (that's actually marketing)

 

 

For quite a while, traditional fashion companies have promoted a flawless and perfect style. Fine linen didn’t really fit in and has somewhat been forgotten. 

To us, flawless is boring. There is nothing more attractive than a man with effortless yet elegant looks - who cares more about purpose than status.

Fine linen creases nobly, and naturally worn it show's your unfussy yet sophisticated style. Let’s not waste time on ironing. Truth is, linen wrinkles nobly. 

 

 

Do good

 

Did you know that it takes more than 2,700 liters of water to produce enough cotton for one T-Shirt? 

 

THE GOOD SHIRT is made from certified EUROPEAN FLAX® which requires zero irrigation, is free from genetically modified organisms and produces zero waste. During all steps of our production water usage is minimized and used water treated and reused.

 

Flax, being a robust plant requires minimal pesticides and insecticides.

Unlike cotton which is a monoculture with degrading soils as a result flax is grown in crop rotation and actually increases the yield of subsequent crops.

Needless to say fine linen is a natural fibre that releases no microplastics into our oceans and using grass paper packaging reduces our impact further requiring the least water and no trees need to be cut.

 

Supporting water initiatives around the world 

 

Faros Linen is happy to be a supporting member of VIVA CON AGUA de Sankt Pauli e.V. a non-profit organisation committed to ensuring that all people worldwide have access to clean drinking water. To achieve this goal, they promote water projects and actions at home and abroad. They are firmly convinced that even serious topics in the world can be treated with joy.

 

Fördermitglied Viva Con Agua

 

 

Our shirts are 100% made in Europe and we are transparent about our suppliers. Learn more about our production

 

Get your Faros Linen Shirts here.


Welcome to the Faros Crew

 

The brand name is derived from Pharos of Alexandria, a lighthouse which was one of the Seven Wonders of the Ancient WorldRecognize our shirts by the embroidered lighthouse on the shirt’s left bottom side (‘Faros’).

 Felix Israel - Founder Faros Linen

Felix Israel - Founder

Always drawn by the sun, Felix studied, lived and worked in Australia, France, California & South Africa. The Berlin-based entrepreneur and founder of Faros Linen loves to spend his summers with friends around the Mediterranean Sea. This is where the idea of reviving fine linen for men worldwide was born.

 

Yasmina Saleh Faros Linen Art Director

Yasmina Saleh - Art Director

Yasmina is one of the up-and-coming branding talents from Egypt. She teaches design & branding at the German University in Cairo as well as founded and runs Branding Egypt, an Agency that brands Egyptian cities. She branded Luxor, known by Ancient Egyptians as the capital of the world, Sharm-el-Sheik, one of the most successful tourist destinations in the Middle East and now Alexandria, Egypt’s second biggest city and former home of the Pharos Lighthouse - one of the ancient 7 world wonders (and inspiration for our brand name).

 

Get your Faros Linen Shirts here.