Our story


It’s time to revive linen


We're on a mission to convince men that the best summer shirts are made from fine European linen. It looks good, is cooling in summer and naturally sustainable.


What's stopping men from already being linen converts? 


  • They don’t know about the comfort of linen apparel and the natural cooling effect.
  • Many believe that linen is hard to care for because it always wrinkles.
  • Elegantly cut linen shirts are not easy to find.
  • European Linen is often unknown to be a very sustainable alternative to cotton, wool, silk or plastics.


    For quite a while, traditional fashion companies have promoted a flawless and perfect style. Fine linen didn’t really fit in and has somewhat been forgotten. 


    To us, flawless is boring. There is nothing more attractive than a man with effortless yet elegant looks.

    Fine linen creases nobly, and confidently worn it adds to a man’s character. Let’s not waste time on ironing.


    Truth is, linen wrinkles confidently. 


    It’s time to revive linen - and there are good reasons for it - it’s natural, it’s sustainable and it keeps you cool in summer.


    Fashion needs more sustainable materials


    According to the United Nations the fashion industry is the second biggest consumer of water and produces between 8-10% of global carbon emissions - more than all international flights and maritime shipping combined.

    60% of our clothing's materials are plastic, causing among others one garbage truck full of textiles being landfilled or incinerated and half a million tons of microplastic released to our oceans each year - the equivalent of almost three billion polyester shirts.


    Even natural materials come with a catch - silk depleting natural resources and global warming, cotton contributing excessively to water scarcity (around 2,700 liters of water are required for the material of one T-Shirt) and wool to greenhouse gas (GHG) emissions. Read more about fashion's tiny hidden secrets


    Our linen is made of European Flax - a natural fiber that requires zero irrigation, is GMO free, has zero waste and binds CO2. Learn more about linen


    Wash it, hang it, wear it confidently


    Our shirts are 100% made in Europe and we are transparent about our suppliers. Learn more about our production


    Get your Faros Linen Shirts here.

    Welcome to the Faros Crew

    The brand name is derived from Pharos of Alexandria, a lighthouse which was one of the Seven Wonders of the Ancient WorldRecognize our shirts by the embroidered lighthouse on the shirt’s left bottom side (‘Faros’).


    Felix Israel - Founder

    Always drawn by the sun, Felix studied, lived and worked in Australia, France, California & South Africa. The Berlin-based entrepreneur and founder of Faros Linen loves to spend his summers with friends around the Mediterranean Sea. This is where the idea of reviving fine linen for men worldwide was born.


    Yasmina Saleh Faros Linen Art Director

    Yasmina Saleh - Art Director

    Yasmina is one of the up-and-coming branding talents from Egypt. She teaches design & branding at the German University in Cairo as well as founded and runs Branding Egypt, an Agency that brands Egyptian cities. She branded Luxor, known by Ancient Egyptians as the capital of the world, Sharm-el-Sheik, one of the most successful tourist destinations in the Middle East and now Alexandria, Egypt’s second biggest city and former home of the Pharos Lighthouse - one of the ancient 7 world wonders (and inspiration for our brand name).


    Get your Faros Linen Shirts here.