Get the Smart Natural look this summer with THE GOOD SHIRT

Smart Natural White Linen Shirt


THE GOOD SHIRT is a modern take on a men’s fine linen shirt

With the summer solstice just around the corner, many of us in self-isolation these past months are longing for those coveted moments on a terrace over an Aperol spritz (or rosé wine) before strolling our favourite cobblestone paths with friends and hopping from taverna to taverna.    


And while we may be swapping our lounge chair on Mykonos for a vacation that may be just slightly closer to home this year, we can all still look forward to leaving our four walls and exploring the simple pleasures of summer.   


So as temperatures soar, nothing captures the look of summer and comfort like THE GOOD SHIRT made from fine European linen.


So what's the modern take on it? Both the tailored fit and the strong emphasis on sustainability and ethics: Zero irrigation, zero waste, zero genetically modified organism, fair pay, sustainable packaging and support for water projects around the world.

Smart natural: A modern take on a men’s linen shirt


From a road trip along the coast, to date night in the park or sailing on the Med, a linen shirt is synonymous with sunny days and warm summer nights.

Not to mention, it never fails to look timeless and fresh regardless of who’s wearing it It's not a matter of age but of attitude. Men in linen know how to enjoy themselves, live life lightly and know what's good.

Smart Natural White Linen Shirt elegant

Explore nature, or blend in with the old town colors of your favorite Mediterranean spot, best mixed. Dress it down for a day by the beach with a pair of shorts or dress up for that rooftop party with some chinos...

This natural look is a popular choice not only for comfort, but for style. 


How to wear a linen shirt


For effortless summer style, the sky’s the limit on how to wear and what to pair it with.

Layer or mix and match with any combination of fabrics — from dressing it up or down for a casual or festive look, always ensuring a non-fussy but sophisticated style.  

The most important style rule to remember when it comes to a linen shirt, is there are no rules - except to be a natural. 

A fine linen shirt should last years and works for any occasion and any time of the day.

Linen shirts make a sophisticated look without ever being over or under dressed. Never worry about the wrinkled look of the linen shirt. Fine linen creases nobly, and confidently worn it adds effortless smart natural flair. 

Smart Natural Light blue linen shirt

For more ways on how to wear a linen shirt your way, check out this style guide

A natural choice to heatwave proof your wardrobe


Fine linen is the perfect garment for heat and humidity, since it immediately absorbs sweat and evaporates liquids, with its antibacterial property taking on little to no odor. 

Nobles from ancient times valued the light fabric for personal hygiene and the cropped look for the effortless elegance. The finest linen is super soft, and the natural material is airy and light. 

Nature, composition, and architecture of the fibers give flax excellent properties: maximum resistance, high capacity to absorb humidity, insulating and thermo-regulating properties, non-allergenic characteristics.


Smart Natural Linen Shirt

What to Look for When Buying A Linen Shirt 


There’s that linen you may have bought on the High Street last summer only to find that it started pilling  after a few particularly humid days — and then there is fine linen.

And once you go fine linen, you’ll never go back. 

Here’s what to look for when searching for this summer wardrobe staple: 


  • Shirts made from Europe's finest linen: Linen is made from the flax plant, and needs the know-how of generations of flax growers to assure quality. European flax  is a naturally sustainable option for the economic, social and environmental ecosystem. Learn more about linen here.


  • The best fit: Tailored to the body but not slim fit. Fine linen's natural cooling effect only works if the fabric is loose from the body. 


  • Premium natural buttons: Made from 100% natural, cultured shells, offering sophistication in the smallest details.


  • Easy care:  Wash it, hang it, wear it. That’s it. Fine linen wrinkles nobly, so don't waste your time on ironing and wear it naturally.

PS: Don’t forget your sunglasses! Faros Linen shirts come with a hidden sunglasses holder. Simply open the top two buttons and slide your glasses into the hidden holder below the third button.  

Get your Faros Linen Shirts here.

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