Simply the best summer shirt

Simply the best summer shirt

Shirts made from Europe's finest linen

We're on a mission to convince men that the best summer shirts are made from fine European linen.

For quite a while, traditional fashion companies have promoted a flawless and perfect style. Fine linen didn’t really fit in and has somewhat been forgotten. 

Join us on our quest to free the world from ironing and wear fine linen naturally.

Our story

A fit made for fine linen

It took us more than a year to develep an elegant yet ideal fit for fine linen. Our shirts are tailored to the body but not slim fit. Fine linen's natural cooling effect only works if the fabric is loose from the body.

To increase the natural cooling effect, some even wear a larger size when it gets really hot (+35°C / +95°F).

Sunglasses holder

We've all been there. You're bending down while your sunglasses are hanging in your shirt - and they fall.

So we thought about how to fix it and came up with the first sunglasses holder on a shirt. Open the top two buttons and slide your glasses into the hidden holder below the third button.

Easy care

Our shirts are made for everyday wear. That's why it's important for us to stress that they are very easy to care for. Wash it, hang it, wear it.

Fine linen wrinkles nobly, so don't waste your time on ironing and wear it naturally.


Albini Linen

There is linen. There is fine linen. And then there is fine linen from Cotonificio Albini 1876 - a member of EUROPEAN FLAX®. We looked around Europe and were amazed by the silky softness and airiness without being transparent.

100% made in Europe. 100% sustainable and natural.

More about linen
Mother of Pearl (MOP) Buttons

MOP made from Pinctada Maxima shells have traditionally been the choice in the luxury shirt segment.

Our buttons come from Bottonoficio Padano in Italy. The  shells are a by-product of shell farms supplying the jewelery industry with pearls. 

100% sustainable and natural.

More about our production

What our customers say

Awesome shirt. Well put together—design & manufacturing. I love wearing it.

Lars K.

This fine product fits perfectly and comes with a great packaging.

Caroline F.

Great, shirt!

Simon M.